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RETAIL MEDIA CONSULTING SOLUTIONS FOR ONLINE RETAILERS
We navigate online retailers through the landscape of retail media to provide tailored consulting services that drive growth, technology leadership and maximize ROI

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The Status of Retail Media Today
Retail media refers to advertising owned by a retailer or leveraging retailer data
One fifth of digital spend will go to retail media
Emarketer's latest prediction is that retail media ad spending will reach a whopping $140.04 billion this year, making up a significant 20% of worldwide digital ad spending by 2024. The yearly growth rate is expected to remain steady at around 22% until the end of 2025, with only a slight slowdown in the final months of that year.
The fastest-growing ad channel in Europe
Retail media advertising spend is set to reach €14.3bn in 2024, up 35.9% from the €10.5bn invested last year, according to IAB. The dynamics is much higher in comparison with the worldwide growth rate which is 21,8%.
A revenue-driving activity with a positive impact on a retailer's EBIT
Retail media contributes up to 8% of an online retailer's yearly GMV. In 2023, Zalando generated $343M of ad revenue, which was 2% of its GMV. Amazon announced $47bn (6.7% of GMV). CDiscount had the highest GMV share from retail media - 7.5% (around $180M).
Services For Online Retailers
At Retailia Agency, we specialize in identifying and overcoming retailers' challenges, helping our clients to monetize traffic and increase profitability from their online assets like website and mobile application


Timeframe: 2-4 weeks
Competitive Intelligence and Strategy Development
We analyze the retail media strategies and tactics of industry giants like Amazon and other advanced marketplaces to identify key insights and opportunities for your advertising business. Our expert consultants then develop tailored strategies to help you effectively compete and differentiate yourself.

Timeframe: 3-10 weeks
Retail Media Platform Development and Integration

Partner with Retailia Agency to develop and implement a state-of-the-art retail media platform that meets your specific needs and objectives. Whether you're looking to build in-house or collaborate with leading technology providers like CitrusAds, Kevel, or TopSort, our team will guide you through every step of the process, from platform design and development to integration and optimization.

Timeframe: 2-7 weeks
Feature Enhancement Services
Elevate your retail media offering with our feature enhancement and optimization services. Our experienced consultants will work closely with you to identify opportunities for launching new features, improving advertising inventory, finding new data partners for better targeting, and optimizing your pricing model. With our strategic guidance, you can maximize the effectiveness and profitability of your existing advertising initiatives
Timeframe: 2-4 weeks
Trade Marketing Team Restructuring and Training
Transform your trade marketing teams into retail media powerhouses with our restructuring and training services. From organizational restructuring to skill development workshops, we equip your teams with the knowledge and tools they need to succeed.
Timeframe: 2-5 weeks
Partnership and Relationship Management
Strengthen your relationships with digital media and performance agencies through our partnership and relationship management services. From negotiation and onboarding to ongoing collaboration management, we ensure mutually beneficial partnerships that drive results.
Timeframe: 3-6 weeks
Data Privacy and Compliance Consulting
Safeguard your retail media business against data privacy and compliance risks with our expert consulting services. We provide comprehensive guidance and support tailored to the unique challenges of retail media, helping you navigate regulations such as GDPR and ensure compliance with industry best practices.
Core Team
  • Blazej Soniewicki
    Blazej Soniewicki is well-known for his expertise in e-commerce, branding and digital marketing. With a career spanning over 20 years, Blazej has held key positions in leading digital marketing agencies like Saatchi&Saatchi, BBDO, ARC (Publicis Group), Life on Mars, where he has spearheaded transformative initiatives for companies like Amazon, MARS, Inglot and many more. Blazej acted not only as a hired C-level executive but also as a co-founder of the companies, and this gave him a profound and unique understanding of the business at an entrepreneurial level. Blazej is a recipient of multiple KRS, Red Apple and Effie awards, recognizing his exceptional contributions in the field of marketing.

  • Zoia Andreeva
    Zoia is a pioneer in the field of retail media technology. Her expertise in digital marketing has driven the development of innovative tech that empowers both e-commerce and brands. These solutions optimize ad placements, enhance targeting capabilities, and maximize ROI for all stakeholders. Even though the retail media industry is relatively young, Zoia has successfully accomplished projects for a number of online retailers in the pharma, food, and kids sectors with traffic of up to 25M unique visitors monthly. Zoia has an extensive career of over 23 years. She is highly regarded for her innovative marketing campaigns by her clients and partners such as PepsiCo, STADA, and Johnson & Johnson.

Why Choose Us
  • Expertise
    We possess extensive experience in e-commerce and digital marketing, allowing us to deliver strategic insights and actionable recommendations tailored to your unique retail media needs.
  • Tailored solutions
    We understand that every brand and retailer is different. That's why we take a personalized approach to each project, developing customized solutions that align with your goals and objectives.

  • Tech Choice
    At Retailia Agency, we have experience working with different providers of retail media technology. As an independent party, we are ready to compare different solutions and share recommendations on the best-suited tech based on our clients' specific needs.
  • Rapid Response
    Whether you're facing a last-minute project deadline or unexpected market changes that require immediate action, Retailia Agency has you covered. We will meet your deadlines without compromising on the quality of our services.
Retail Media Consulting Roadmap
1
Briefing
Our engagement begins with an in-depth briefing session where we listen carefully to your needs, objectives, and challenges in the realm of retail media. We seek to understand your business goals, target audience, existing strategies, and areas for improvement.
2
Scope Development
Following the briefing session, we collaborate with you to develop a customized scope of the project. This includes defining clear goals, objectives, deliverables, and a timeframe for completion. Once finalized, the scope is submitted for your approval.
3
Interviews and Research
At this stage our team conducts interviews with key stakeholders, internal teams, and external partners to advise our strategic recommendations and retail media solutions. We also run market research, competitor analysis, and industry benchmarking. 
4
Weekly Progress Checks
Throughout the duration of the project, we maintain regular communication and transparency through weekly progress checks.
5
Delivering Results
As the project nears completion, we focus on synthesizing our findings, insights, and recommendations into a comprehensive deliverable. This may take the form of a detailed report, strategic roadmap, or presentation, depending on the nature of the project and your preferences.
Unlock Retail Media Potential Today with Retailia - Your Trusted Partner in Generating More Profit Through Monetization of Reatailers' Digital Assets
Contacts
E-mail: hello@retailia.tech
Tel.: +358 417567284
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